Product Thinking + Doing

AI-Powered Marketing

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References

  • Ascarza, E., Ross, M., and Hardie, B. G. S. (2021, July-August). Why You Aren’t Getting More from Your Marketing AI. Harvard Business Review.
  • Davenport, T. H., Guha, A., and Grewal, D. (2021, July-August). How to Design an AI Marketing Strategy. Harvard Business Review.
  • Johnson, G. (2021, July-August). Is Your Marketing Strategy Based on the Right Data? Harvard Business Review.
  • Mela, C. F. and Cooper, B. (2021, July-August). Don’t Buy the Wrong Marketing Tech. Harvard Business Review.
AI-First Technical Product Management