Say hello to your #SmartCreative.
“And who, exactly, is this smart creative? A smart creative has deep technical knowledge in how to use the tools of [his] trade, and plenty of hands-on experience.… [He] is an expert in doing. [He] doesn’t just design concepts, [he] builds prototypes. [He] is analytically smart. [He] is comfortable with data and can use it to make decisions.… [He] is business smart.… [A smart creative] must possess business savvy, technical knowledge, creative energy, and a hands-on approach to getting things done. Those are the fundamentals.”