Need to achieve product-market fit and get your MVP tests off the ground before building a team? Say hello to your #SmartCreative.
It's never sufficient to just build out an idea.
Metrics for success need to be defined—how the business will acquire/delight/retain customers, cultivate positive team morale, and deliver value to shareholders.
Adaptable to various industries
During his first 100 days, Michael puts on his “MBA hat” to rapidly create momentum—accelerating his learnings (about markets, products, systems, structures, politics, etc.), securing early wins, negotiating success, and achieving alignment (among other things). His ability to successfully adapt is illustrated by the list of brands he has worked with below: